Case Study 2 - Emil Nava

Director - Emil Nava

• Began as a runner (entry level jobs to enter the media institute)
• worked for blink productions
• new freelance for OB management 
• after working as a runner he graduated to Assistant Director (A.D.) where he would manage the video shoots.
• He signed to Academy - who are the biggest music video production company.
• He then moved and worked for 'between the eyes' and now works mainly for pulse. 
• He now began to make adverts which generally have a far higher budget and production values which allows creative freedom. The reason he began to do adverts was to try and get his name out there as more people would be able to see his videos. An example of his advert was L'Oreal 'dare to be different'.

• At his busiest, Emil has made 24 music videos in one year.
• when he began shooting videos for independent labels the budget would be as low as £5,000 - £10,000.
• His most expensive video to date has been for the artist Jessie J and the budget for the film was £160,000.

Emil's first budget was for the band Kid British and their track Our House

• The budget for that music video was £20,000
• The location was set in Manchester
• The cast involved local people 
• 1 day for the filming 
• 2/3 days for the editing 
• 10 days pre-planning 
• demonstrates the very tight timescale involved. 

OB Management work as agents for music videos directors

Aim:

• Nurture talent 
• work with production companies
• work with record labels 
• Match the right director to the right artist.

Some of the production companies that OB worked with are:

• Pulse films -  Established in 2005 by Thomas Benski and Marisa Clifford, our founding goal was to have a fluid approach to production, with all four of our award winning departments, TV, Music, Film, and Advertising, working together (http://www.pulsefilms.com/about-contact/) 

• Agile Films - Based in the heart of Shoreditch, London, Agile Films has been producing award-winning commercials, music videos, digital, short and long form projects since its inception in 205.(http://www.agilefilms.com/profile)

• Wanda - Born as Wanda Films film production and distribution company in 1992. Founded by Jose Maria Morales, Soon became a partner his brother Michael and Wanda Vision created in 1997 with Ricardo Evole. The company has become almost 20 years in a benchmark of quality cinema Latin America and Europe. Jose Maria Morales is Executive Vice President of the American Federation of Cinematoraphic and Audiovisual Producer (FIPCA). And was a member of the jury of the official International Film Fetsival Berlin 2010.

• Friends
• Rocket